Evaluation of Blog Tasks



•My knowledge of C.C.S. was rather limited when I began this project. I now have a greater appreciation for Critical Contextual Studies. Analysing various aspects in relation to the fashion design and thought process has sparked further interest for my course.
•By researching for my weekly blog tasks I have found numerous possible sources of inspiration for my own designs in the future.

Overall I have found this module influentially inspiring (though at times particularly challenging) and potentially helpful in my progression to understanding the fashion design idea process.


Fig.1 GEORGIABATTELL (2013). Time For Tea Still Life. Digital Image.

Blog Post Week 10 – Sustainable Fashion

Sustainable Fashion Blog Task Week – 10

Chosen Item Of Clothing:


Tartan Dress With Peter Pan Collar & Pussy Bow Trimmings.

Product of Atmosphere label for Primark Ltd



Who made it?

Primark Tiendas S.L.U. at Centro Comercial y de Ocio.



Where was it made?

“Parque Corredor” Madrid.

Issues to consider in relation to the sustainability of a garment:

Eco Fashion– Was the garment manufactured in an environmentally sustainable manner?

Ethical Fashion– Has the product been designed with consideration into how its production will benefit both socially and environmentally the fashion industry?

Organic Materials– Was there a minimum use of industrial chemicals and fabrics in production? Was the chemical waste if any disposed of in an appropriate and ethical manner?

Ethical Production – Are the workers paid fairly? Are working conditions and contracted hours followed as per union and human right standards? If children are working there are they treated fairly as per protection acts? Is the working environment safe and within industrial and manufacture regulations?


Consider where the garments fabric materials, natural or synthetic were produced:

Dress – 68% Polyester, 32% Viscose.

Dress Trimmings –  Collar- 68% Cotton, 28% Nylon, 4% Elastane.

Bow-100% Polyester.


Garment is made predominantly from synthetic fibres, which suggests a higher use of industrial and chemical processing.

Where might the materials have been produced?

It is likely that these synthetic fibres were produced in China, as China is the world’s largest producer of Polyester, Viscose and Nylon. Also the garment is a product of Atmosphere for Primark, a brand which buys its materials in bulk. This strategy is presently cheapest through’ economies of scale’ with China due to its current industrial boom. However the materials may also have come from India, Pakistan, Brazil, Turkey, Uzbekistan and numerous other places.

Useful Websites:

THEGAURDIAN.(2013) Sustainable Fashion Blog. [Online] Available From: http://www.theguardian.com/sustainable-business/sustainable-fashion-blog [Accessed 1/12/13]

PRIMARK STORES LTD (2013) What’s New. [Online] Available From: http://www.primark.com/whats-new [Accessed 7/12/13]

Book References:

Brown, S. (2010) Eco Fashion. London: Lawrence King.

Black, S. (2008) Eco-Chic The Fashion Paradox. London: Black Dog.


Fig.1 GEORGIABATTELL (2013).Tartan Dress. Digital Image.

Fig.2 GEORGIABATTELL (2013).Atmosphere Label. Digital Image.

Fig.3 GEORGIABATTELL (2013).Label Showing Place of Manufacture. Digital Image.

Fig.4 GEORGIABATTELL (2013).Tartan Dress Collar. Digital Image.

Blog Post Week 9 – Fashion Revivals

Revival Blog Post Week – 9

Chosen Design Detail:  Baroque

D&G 1Fig.1

Links to Earlier Design’s:

“Designers looked to the extravagance of the Russian tsars and decorative spirit of the orient.” Sunday Times Style Magazine July 2012.

The embellishment seen in this collection has a strong plasterwork styling link to the work of the widely renowned La Francini brothers of the Georgian interior decor era, plaster craftsmen who were both originally from Florence.

The statement above is correct to say in relation to the Dolce & Gabbana Collection of 2012, but the baroque influence links to much earlier designs in Roman Florentine architecture.


What is the difference between the way this contemporary design detail is used when compared to the earlier examples?

Earlier Examples Of Baroque

Baroque is an artistic style, originally coined in the in Rome Italy to describe certain architectural features. Over time the style spread to most of Europe and over the years .Baroque interior architecture consisted of Stucco plasterwork often finished in gold. The most popular designs were spirals, vinal forms, floral features, bouquets, trumpets, triskeles, and various motifs. These were combined together to create extravagant, rich and luxurious wall detailing’s, niches and ceilings. Baroque style has also been incorporated into musical and painterly techniques over time.



D&G 2Fig.5

Contemporary examples of Baroque

Baroque today has been incorporated by designers into extravagantly embellished garments who have been inspired by the Architectural features of Baroque mainly from the 1500’s.

The Dolce & Gabbana Catwalk Collection AW12 “ALL THE TRIMMINGS” is an excellent example of such detail from the Baroque Architectural movement, with the collections embellishment detailing having strong similarities to the internal décor of the Madre de Deus Church in Lisbon.

D&G 3 Fig.6    CFig.7


How has this altered the meaning/associations of the design detail?

The meaning has been altered of this design feature association. Baroque has been coined into a fashion style term; an embellishment and is no longer a mere architectural feature. If you say I bought a Baroque embellished jacket people immediately think of the embellishments seen through the media in 2012 by designers such as Dolce & Gabbana they don’t mention the ceilings. Baroque today now refers to the decorative elements of the interior architecture which has been incorporated into textile prints and appliqué designs on both the catwalk and high street.

D&G 4Fig.8

Useful Websites:

WIKIPEDIA.(2013) Baroque Architecture. [Online]. Available from: http://en.wikipedia.org/wiki/Baroque_architecture [Accessed 30/11/12].

WIKIPEDIA. (2013) List Of Baroque Architecture. [Online]. Available from: http://en.wikipedia.org/wiki/List_of_Baroque_architecture [Accessed 30/11/12].

Book References:

ENTWISTLE, J. (2000) The Fashioned Theory. Edition 6. Cambridge: Polity Press.

STEELE, V. (2006) Fifty Years Of Fashion: New Look to now. New Haven, Yale Uni Press.


C,CROFT and L,WEIR. (2012) Walk this way. Sunday Times Style Magazine, July, pp.26-27,31.

Online Images:

Fig. 1, 5-6 JONNOVANLONDON. (2012) GET THE LOOK: Black and Gold Brocade as seen on the Dolce & Gabbana AW12 Catwalks.[Online Image]. Available from: http://jovonnalondon.wordpress.com/2012/08/14/get-the-look-black-and-gold-brocade-as-seen-on-the-dolce-gabbana-aw12-catwalks/[Accessed 30/11/12].

Fig.2 WIKIPEDIA. (2013) Santa Susanna. [Online Image]. Available from: http://en.wikipedia.org/wiki/Santa_Susanna[Accessed 30/11/12].

Fig.3 WIKIPEDIA. (2013) St. Peter’s Basilica. [Online Image]. Available from: http://en.wikipedia.org/wiki/St_Peter%27s_Basilica[Accessed 30/11/12].

Fig.4 Rimpianti, S.R. (2011) Interior of Catherine Palace.  [Online Image]. Available from: http://nikkitanprojects.blogspot.co.uk/2011/04/hstarc-2-on-baroque-architecture.html[Accessed 30/11/12].

Fig.7  LOBATO, A. (2010) The MadreDeus Church. Flickr. [Online Image]. Available from: http://www.flickr.com/photos/25211209@N03/8269572674[Accessed 30/11/12].

Fig.8 MARI, F. (2012) Dolce &Gabbana Milan Fashion Week. [Online Image]. Available from: http://www.fashion156.com/collections/dolce-gabbana-milan-fashion-week-aw12-womenswear/[Accessed 30/11/12].